APR has overtaken Amorepacific, becoming Korea's largest cosmetics company by market value, after surpassing LG Household & Health Care. This highlights a shift from the traditional "Big Two" in K-beauty as APR gains momentum.

On the 6th, APR's stock rose by ₩27,200 (14.52%) to ₩214,500, hitting a high of ₩220,000 after strong Q2 results. This gives APR a market cap of about ₩8.16 trillion.

Established in 2014, APR owns brands like Aprilskin and Forment, and MediCube, a growing home beauty device brand. Strong exports to the U.S., Europe, and the Middle East have boosted earnings. APR recently appointed IVE’s Jang Won-young as the face of MediCube Age-R, succeeding actress Kim Hee-sun, to enhance its global appeal.

APR went public on February 27, 2023, starting at ₩317,500 per share, a 27% rise from its ₩250,000 IPO price, placing its market cap at ₩2.41 trillion.

On June 23 this year, APR's market value exceeded LG Household & Health Care for the first time, taking the No. 2 spot in Korea's cosmetics sector. The previous day's market cap showed APR at ₩7.13 trillion versus LG H&H’s ₩4.59 trillion, a difference of over ₩2.5 trillion. With its recent rise, APR has now overtaken Amorepacific, securing the top spot in K-beauty just 17 months post-listing.